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Morocco New Car Sales Surge 15.7% Year‑to‑Date, Electrified and Chinese Brands Lead the Rise
New‑car registrations in Morocco jumped 15.7% in the first seven months of 2026, reaching 152,486 units. The growth was driven by a strong performance of electrified models – up 86% YoY – and a rapid rise of Chinese‑brand vehicles, which now hold more than 11% of the market. July alone saw a modest 5.2% increase over last year, while passenger‑car sales continued to dominate the market at 88.5% of total registrations.
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Year‑to‑date sales hit 152,486 units
According to the Association of Vehicle Importers in Morocco (AIVAM), 152,486 new cars were registered in the first seven months of 2026, up 15.7% from the same period in 2025 (131,739 units).
July 2026 sees a modest monthly rise
In July alone, 20,738 vehicles were sold, a 5.2% increase over July 2025. The growth slowed after June’s 16.7% surge.
- Passenger cars (PC): 18,085 units (+2.1% YoY)
- Light commercial vehicles (LCV): 2,653 units (+32.3% YoY)
Since the start of the year, passenger‑car registrations total 134,887 units (+15.3%), while LCVs reached 17,599 units (+19.5%). Passenger cars account for 88.5% of the market, LCVs 11.5%.
Electrified vehicles keep gaining ground
Electrified models recorded 22,963 registrations by end‑July, an 86.3% year‑on‑year jump. They represent 17% of passenger‑car sales, up from 10.5% a year earlier.
- Plug‑in hybrid (PHEV): 7,131 units (+145%)
- Mild‑hybrid (MHEV): 4,000 units (+70.4%)
- Battery‑electric (BEV): 1,213 units (+99.2%)
Additionally, 1,402 range‑extended electric vehicles (REEV) were registered. BEV and REEV together now make up 1.9% of passenger‑car sales.
Chinese manufacturers cement their rise
The 21 Chinese brands on the market logged 15,161 passenger‑car registrations from January to July 2026, a 151.8% increase YoY, raising their market share to 11.2% (vs. 5.1% in July 2025).
In July alone, Chinese‑brand vehicles reached 2,013 units, up 62% versus the previous year.
Context
2025 was a record year with 235,372 total registrations (+33.4% over 2024), underscoring the accelerating pace of Morocco’s automotive sector.