Global Economy
Vivo Energy Completes Acquisition of TotalEnergies Marketing Jordan, Launches Engen Brand in the Kingdom
Vivo Energy has closed its acquisition of TotalEnergies Marketing Jordan, adding about 180 service stations and the related fuel and lubricant operations to its portfolio. The deal also brings the Engen brand to Jordan, marking the energy group’s first expansion beyond Africa. Executives highlighted Jordan’s strong fundamentals and the alignment of Engen’s African‑rooted values with local market expectations.
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Transaction Completed
Vivo Energy, the African energy‑distribution leader operating more than 4,200 service stations across 29 markets, announced today that it has closed the purchase of 100 % of the shares of TotalEnergies Marketing Jordan. The deal adds roughly 180 Jordanian stations, together with the company’s commercial fuel and lubricants business, to Vivo’s portfolio.
Engen enters the Jordanian market
With the acquisition, Vivo Energy introduces its flagship distribution brand Engen to Jordan. Engen, already present in 13 Vivo Energy markets, is the top‑selling fuel brand in South Africa, commanding more than one‑quarter of the nation’s fuel volume through a network of over 1,000 stations.
- Engen operates ~1,000 service stations in South Africa.
- It supplies roughly 25 % of the country’s total fuel sales.
- In Jordan, Engen will gradually replace the TotalEnergies branding at the acquired stations.
Comments from the leadership
Stan Mittelman, CEO of Vivo Energy Group, said: “This transaction marks a pivotal step for Vivo Energy as we enter Jordan – our first market outside Africa. Jordan offers solid fundamentals and a highly‑regarded team. Our Engen brand shares African values of customer service and community commitment, which we believe will resonate strongly in Jordan.”
Adel Saadallah, newly appointed Managing Director of Vivo Energy Jordan, added: “I am proud to lead Vivo Energy’s Jordanian operations at the moment of our market entry. Having been with Vivo since its inception, I have seen first‑hand how our model builds resilient, long‑lasting businesses.”
Operating model and next steps
The success of Vivo Energy relies on autonomous local management teams that can swiftly address customer and stakeholder needs. This approach will be replicated in Jordan.
Saadallah emphasized that, while ownership will change, existing staff, distributor contracts and customer relationships will remain unchanged. He noted that 2026 is a landmark year for Jordan, celebrating the 80th anniversary of independence and the national football team’s first World‑Cup qualification – events that Vivo intends to weave into its community programmes.