LabelVie and Retail Holding Unveil Strategic Merger, Target 47 Billion Dirhams in Revenue by 2030

Two of Morocco’s most prominent retail groups, LabelVie S.A and Retail Holding S.A, have confirmed plans for a strategic merger that will form a unified, multi-brand listed entity on the Casablanca Stock Exchange. The transaction, approved by both companies’ boards on May 4, 2026, is structured as an absorption of LabelVie by Retail Holding, with the goal of aligning long-term strategic interests and unlocking operational synergies. The combined group targets 47 billion dirhams in annual revenue by 2030, more than doubling its 2025 pro-forma revenue of 21.7 billion dirhams, alongside a 28.9% average annual growth rate for net profit over the five-year forecast period. The deal is subject to regulatory approvals from Morocco’s AMMC and shareholder votes, with a planned effective date of early August 2026.

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