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Morocco Attracts 9.4 Million Tourists in First Half of 2026 – Growth Across Europe and Beyond
Morocco recorded close to 9.4 million visitors by the end of June 2026, a 6 % increase compared with the same period last year. The surge was driven by strong demand from France, Germany, Poland and other key source markets, while overnight stays in classified hotels rose 9 % and travel revenues jumped 14.6 % to 53.8 billion dirhams. The upward trend is reflected across major destinations such as Marrakech, Agadir, Casablanca and Ouarzazate, indicating a robust recovery for the tourism sector and a positive outlook for related hospitality and service industries.
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Tourism Highlights for H1 2026
Morocco welcomed approximately 9.4 million visitors by the end of June 2026, marking a 6 % year‑on‑year increase. The rise is largely attributed to an up‑turn in several key source markets.
Top Source Markets
- France: +9 %
- Germany: +14 %
- Poland: +32 % (highest growth)
- Belgium: +9 %
- United States: +9 %
- Netherlands: +10 %
- Italy: +6 %
- United Kingdom: +4 %
Sector Performance
The tourism sector’s added value grew +8.1 % in Q1‑2026 after a consolidation of +8.7 % the previous year. Indicators suggest the sector will continue its favorable trajectory in the coming months.
Night‑stays in classified accommodation rose 9 % by the end of May, following a 12.4 % increase a year earlier.
City‑Level Growth
- Marrakech: +10 %
- Agadir: +13 %
- Casablanca: +12 %
- Ouarzazate: +24 %
- Rabat: +18 %
- Tangier: +8 %
- Fès: +7 %
- Essaouira: +6 %
- Errachidia: +8 %
- Al Haouz: +4 %
Revenue Outlook
Travel revenues reached roughly 53.8 billion dirhams, an improvement of 14.6 % compared with May 2025.
These figures underline a robust recovery for Morocco’s tourism industry and point to continued opportunities for hotels, travel agencies, and related services.