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Auto Hall Surges 37% in Net Profit as H1 2026 Sales Beat Market
Auto Hall reported a 37% jump in consolidated net profit to 64.8 MDH in H1 2026, fueled by a 25% revenue increase to 3.34 billion MAD. New vehicle sales rose 25.8%, outpacing the Moroccan market's 17.6% growth, while operating profit surged 42%.
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Sales Outpace Market Growth
Auto Hall sold 13,010 new passenger and light commercial vehicles in H1 2026, up 25.8% year-on-year, beating the Moroccan market's 17.6% gain to 131,748 units. All-segment new and used sales reached 13,981 units, up 19.9%.
Financial Performance
Consolidated revenue rose 25% to 3.344 billion MAD from 2.678 billion. Operating profit jumped 42% to 172.3 MDH, while pre-tax profit climbed 22% to 109.3 MDH. Net profit reached 64.8 MDH, up 37% from 47.3 MDH.
Social Accounts & Real Estate Gains
Auto Hall SA posted 2.592 billion MAD in revenue (+29%) and net profit of 213.8 MDH, boosted by property gains from transfers to Auto Hall Immobilier. Excluding these gains, pre-tax profit rose 60.3% to 98.6 MDH.
Outlook
The group plans to expand its brand portfolio, renew product lines—especially hybrid and rechargeable hybrids—and grow services in used vehicles, financing, insurance, and mobility while controlling costs.