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Moroccan Car Sales Surge 33% in 2025, Setting a New Record
The Moroccan automotive market closed 2025 with a historic high of 235,372 vehicles sold, representing a 33.4% jump over the previous year. The growth was driven by strong demand across passenger cars and light commercial vehicles, with Dacia, Renault and Hyundai leading the competitive landscape. December alone saw a 20.9% increase in registrations, confirming the upward trend that has reshaped the market and put the top ten manufacturers in control of roughly three‑quarters of total sales.
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The Moroccan automotive sector finished 2025 on an unprecedented high, delivering 235,372 vehicles—a 33.4% increase over 2024. Both passenger cars (PC) and light commercial vehicles (LCV) contributed to the broad‑based rebound, confirming that the recovery now touches every market segment.
December 2025 Highlights
Registrations in the final month rose to 27,354 units, up from 22,622 a year earlier (+20.9%). Passenger cars accounted for 24,453 units (+19.9%), while LCVs reached 2,901 units, jumping 30.4%.
Year‑Long Performance
- Passenger cars: 208,848 units sold, +32.9% YoY.
- Light commercial vehicles: 26,524 units sold, +37.7% YoY.
The surge reflects a strong demand mix from households and businesses, driven by accelerated fleet renewal and a gradual normalization of economic activity.
Top Manufacturers – Market Share Overview
The hierarchy among automakers stayed relatively stable, but competition intensified.
- Dacia: 47,887 units – 20.3% market share (+21.8% YoY).
- Renault: 41,050 units – 17.4% market share (+44.8% YoY), one of the sector’s strongest gains.
- Hyundai: 16,996 units (+29.9%).
- Peugeot: 14,657 units (+46.1%).
- Volkswagen: 14,011 units (+20.3%).
- Opel: 12,879 units (+33.2%).
- Citroën: 12,423 units (+19.2%).
- Toyota: 11,876 units (+25.9%).
- Fiat: 10,654 units (+28.7%).
- Kia: 10,030 units (+25.4%).
The top ten manufacturers together accounted for nearly 75% of all registrations in 2025, underscoring the dominance of established European and Asian brands while highlighting a broad, cross‑segment growth pattern.