Global Economy
Orange Morocco Teams Up with Cash Plus to Boost Orange Money Reach Across the Kingdom
Orange Morocco and Cash Plus, the largest network of local agencies in the kingdom, have signed a strategic partnership that will let Orange Money users deposit and withdraw cash at any of Cash Plus’ 5,200+ branches, including many in rural areas. The deal also opens the door for customers to subscribe to Orange telecom packages directly inside Cash Plus outlets, creating a unified physical‑digital channel for payments, transfers and connectivity. The collaboration is a clear step toward deeper financial inclusion, giving millions of Moroccans easier access to mobile‑money services while strengthening Orange’s foothold in the country’s fast‑growing digital economy.
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Partnership Overview
Orange Morocco and Cash Plus, the kingdom’s leading network of neighborhood agencies, have formalised a strategic alliance aimed at weaving financial and telecom services into the daily routines of Moroccan consumers.
Expanded Orange Money Access
Through the partnership, Orange Money account holders can now deposit or withdraw cash at any of the 5,200+ Cash Plus locations across Morocco, including roughly 23 % of outlets in rural areas. The process is simple: the customer visits a Cash Plus branch, provides their mobile number, and the transaction is completed instantly with a receipt.
This extension dramatically widens Orange Money’s physical footprint, especially in regions where traditional banking services are scarce, reinforcing Orange’s commitment to financial inclusion.
Orange Telecom Offers Inside Cash Plus Agencies
In the first phase of a broader rollout, Orange Morocco will also allow customers to subscribe to its telecom packages directly inside Cash Plus stores. For Cash Plus, the move adds a high‑value, ultra‑accessible channel for essential telecom services, complementing its existing portfolio of payments, transfers, recharges, ticketing, currency exchange and administrative services.
Driving Digital and Financial Inclusion
The collaboration reflects a shared vision: turning physical points of contact into catalysts for digital adoption, trust and accessibility. By bringing essential services closer to where people live and work, both partners aim to accelerate the uptake of mobile payments and digital connectivity while preserving the personal assistance that agency‑based interactions provide.
Quotes
Marwane Belakbir, General Manager of Orange Money Morocco: “Leveraging Cash Plus’s capillary network brings Orange Money into everyday life, making cash deposits and withdrawals possible everywhere. This partnership strengthens mobile‑payment usage with a simple, secure, and local experience.”
Nabil Amar, Chairman & CEO of Cash Plus: “Our multi‑service network now supports mobile‑payment and telecom access for all Moroccans, no matter where they are. With over 5,200 points nationwide, we are helping to bring essential services closer to people’s homes.”
The alliance is positioned as a cornerstone of Orange’s broader digital strategy and Cash Plus’s ambition to evolve beyond traditional banking into a comprehensive, community‑centric service hub.