Global Economy
Record-Breaking 138 Billion Dirhams in Foreign‑Currency Tourism Revenue for Morocco in 2025
Morocco’s tourism ministry announced that foreign‑currency earnings hit a historic 138 billion dirhams by the end of 2025, marking a 21 % increase over the previous year and surpassing the 2026 roadmap target of 120 billion dirhams. The surge was driven by a record 20 million international visitors and a strong domestic market that contributed about 48 billion dirhams in spending, underscoring tourism’s expanding role as a growth engine and job‑creation driver for the Kingdom. Tourism Minister Fatim‑Zahra Ammor highlighted that the sector is not only growing in volume but also in value, positioning tourism as a sustainable lever for territorial development and employment generation.
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Historic Foreign‑Currency Revenue
The Moroccan Ministry of Tourism, Handicrafts and the Social Economy reported that foreign‑currency earnings reached 138 billion dirhams (MMDH) by the end of 2025, a 21 % increase
This amount already exceeds the roadmap target of 120 billion dirhams set for 2026, indicating a new scale for Morocco’s tourism destination.
Visitor Surge
In 2025, the Kingdom welcomed a record 20 million international visitors. The influx reinforced Morocco’s global appeal and supported the diversification of tourism products across the country.
Domestic Tourism Footprint
Local travelers contributed an estimated 48 billion dirhams in spending during 2025, underscoring tourism’s role as a structural pillar of the national economy.
Minister’s Outlook
Tourism, Handicrafts and Social Economy Minister Fatim‑Zahra Ammor stated: “This milestone proves that tourism in Morocco is not only growing in volume, but also creating increasing value. Our ambition is to make tourism a territorial‑development engine and a sustainable lever for job creation.”