Digital Payments in Morocco Still Stuck on Acceptance Gap

Visa International Morocco’s latest study shows that while millions of cards are active, only a fraction of businesses accept them, keeping cash the dominant payment method. The “Value of Acceptance” research highlights a 60 % digital‑payment adoption among SMEs, yet 42 % remain cash‑only and 55 % plan to install a point‑of‑sale (POS) within two years. The report links acceptance to revenue growth, tourism, and macro‑economic inclusion, and recommends cost‑aligned pricing, widespread training, technology upgrades, and stronger security to close the gap.

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