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LabelVie Accelerates Growth: Comparable Sales Up 7.1% in First Five Months of 2026 and 60 New Stores Launched
LabelVie reported a solid 7.1% rise in comparable sales over the first five months of 2026, driven by a record‑breaking 16.2% jump in May. The momentum is underpinned by the rapid rollout of 60 new outlets, adding roughly 14,500 m² of retail space. The results reinforce the Group’s Vision 2028 plan, which targets around MAD 28 bn in revenue and an EBITDA margin of roughly 9.3% by 2028.
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LabelVie’s Strong Start to 2026
The Moroccan retail group posted a 7.1% increase in comparable sales for the first five months of 2026. May alone delivered a remarkable 16.2% surge, reflecting both higher foot traffic and the contribution of newly‑opened stores.
Rapid Store Expansion
LabelVie accelerated its network rollout, inaugurating 60 new stores – equivalent to roughly 14,500 m² of additional selling area – within the January‑May period. This pace outstrips the same timeframe in 2025. Notably, an Atacadao hypermarket opened in Khénifra during Q1, a move usually reserved for Q4, allowing an earlier revenue contribution. Additionally, five Carrefour Express outlets were launched, already surpassing the three openings recorded for the entire 2025 calendar year.
May’s Exceptional Performance
The 16.2% jump in May was driven by a record footfall linked to the Group’s 40‑year anniversary celebrations and the inclusion of newly‑opened stores in the comparable base.
Management Commentary
"Our results in the early months of 2026 – especially the stellar May – underline the robustness of our multi‑format model and the loyalty of our customers. Watching Moroccan families celebrate our 40‑year milestone in‑store is a source of great pride. While we mark four decades of existence, we remain firmly focused on the future, delivering value to Moroccan households and rigorously executing our Vision 2028 roadmap," said Naoual Ben Amar, Group CEO.
Guidance and Vision 2028
LabelVie reiterates its Vision 2028 ambitions: targeting roughly MAD 28 bn in revenue while preserving profitability, with an EBITDA margin goal of about 9.3%. This outlook hinges on the continued deployment of its five store formats.
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