Global Economy
Saham Bank Unveils nabD: Morocco’s First Fully Digital Banking Platform
Saham Bank announced the rollout of nabD, a completely online banking service that replaces the former SoGé brand. The new platform is designed for the digital‑native generation, offering a seamless, instant and mobile‑first experience. nabD combines account opening, card delivery, real‑time money management and a suite of financial‑coaching tools within a single app, while also introducing a dedicated solution for teenagers aged 12‑17. The launch is a key milestone in Saham Bank’s digital transformation roadmap, aiming to broaden financial inclusion, accelerate innovative services and reinforce the group’s presence in Morocco’s retail banking market.
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Introducing nabD – Saham Bank’s 100% Digital Offering
Saham Bank has officially launched nabD, the next‑generation online banking solution that replaces the former SoGé brand. More than a simple rebrand, nabD marks a strategic shift toward a fully digital, mobile‑first banking experience built around simplicity, speed and user‑centric design.
A New Milestone in the Bank’s Digital Transformation
The rollout aligns with three core objectives:
- Strengthen digital presence: expanding the bank’s footprint in the online space.
- Accelerate innovative services: bringing cutting‑edge features to customers faster.
- Democratize banking for younger generations: offering products that match modern lifestyles.
The initiative follows Saham Bank’s recent change of shareholders and reflects the vision of SAHAM GROUP, chaired by Moulay Hafid El Alamy.
Brand Identity Tailored to a New Generation
The name nabD – meaning “pulse” in Arabic – symbolizes the rhythm of everyday life, emphasizing that the bank adapts to each client’s tempo rather than imposing its own.
Features Designed for Young, Mobile‑Savvy Users
nabD delivers a fully digital journey through a single mobile app, enabling users to:
- Open an account entirely online.
- Order a debit/credit card and have it delivered to any address.
- Monitor balances and transactions in real time.
- Make instant payments, domestic or cross‑border, including foreign‑currency e‑payments.
- Control budgets with integrated financial coaching and personalized advice.
- Access live chat support during extended hours.
- Create a dedicated “nabD savings pot” – a unique Moroccan‑only savings solution.
Dedicated Offering for Adolescents (12‑17 Years)
Recognising the need to introduce financial literacy early, nabD also provides a specialised teen account that includes:
- Free remote account opening with parental consent.
- A youth‑friendly debit card.
- Embedded educational tools to teach money management.
- Secure, 24/7 parental oversight.
“Your Lifestyle Banking” – A Promise, Not Just a Tagline
The launch is accompanied by the motto Your Lifestyle Banking, underscoring the commitment to embed banking seamlessly into users’ daily routines, without friction, while leveraging the stability of a well‑established financial institution.
Backed by Saham Bank’s Strength
nabD benefits from Saham Bank’s robust governance, security standards and institutional experience, reinforcing the bank’s pledge to build an inclusive model that broadens access to banking services across Morocco.