Global Economy
PwC’s 2026 Survey Reveals Top Priorities and Risks for Moroccan Finance Leaders
PwC’s fourth annual study, themed “Finance in Motion”, surveyed more than 50 finance departments across ten sectors in Morocco. The research highlights that, despite geopolitical tensions and cost pressures, 91 % of CFOs remain confident about growth in the next 12 months and 95 % are optimistic about 2030. Cost inflation, regulatory compliance and cash‑flow management emerge as the main risks for 2026, while digital transformation and artificial‑intelligence‑enabled reporting are seen as the biggest performance levers.
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Survey Overview
PwC released the fourth edition of its annual "Finance in Motion" survey, targeting finance functions in Morocco. More than 50 finance leaders from ten different industries participated, providing insights into strategic priorities, key risks and performance levers that will shape the function through 2026.
Confidence Amid Uncertainty
Even with ongoing geopolitical strains, rising cost pressures and volatile markets, Moroccan finance directors demonstrate remarkable resilience. The study finds that 91 % of CFOs are confident about their company's growth prospects over the next year, and 95 % remain optimistic about 2030. This confidence is attributed to tighter performance monitoring and better risk anticipation.
Cost Inflation and Cash Management Lead the Risk Landscape
For the third consecutive year, cost escalation tops the risk list, cited by 21 % of respondents. Regulatory and tax changes are a close second (18 %), reflecting heightened compliance demands, while geopolitical risk still concerns 17 % of finance teams.
Performance management is the #1 priority for 2026, ahead of cash‑flow oversight and working‑capital optimisation. CFOs are expected to deliver reliable, real‑time data to support strategic decisions and maintain stakeholder confidence.
Technology & Artificial Intelligence as Performance Accelerators
Technology is seen as a core driver of future growth: 51 % of finance heads plan to invest in digital transformation and innovation in 2026. However, AI adoption is still nascent—only 6 % report operational AI across multiple processes, while many are still in the experimentation phase.
Productivity gains are expected mainly from financial and performance reporting (74 % of respondents), followed by budgeting, treasury management and the closing process. The findings underline the shift of the finance function toward a strategic, data‑centric role that creates sustainable value.
— PwC Morocco