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Auto Hall Posts 18% Revenue Jump, Operational Profit Soars in 2025
Auto Hall delivered robust financial performance in 2025, reporting an 18% rise in consolidated revenue to MAD 5.911 billion and a 98% surge in operating profit to MAD 273 million. Vehicle sales climbed 18% to 25,778 units, reflecting strong demand across its brands. The broader Moroccan new‑vehicle market expanded 33.4% to 235,372 units, driven by short‑term rentals and new Chinese entrants. Growth engines such as Autocaz and Auto Hall Credit posted double‑digit gains, while the captive insurance unit expanded its premiums. The company also announced a dividend of MAD 2 per share and outlined plans to deepen its product mix and service offerings.
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Auto Hall: Consolidated Results Show Strong 2025 Growth
Auto Hall reported a significant increase in vehicle sales, delivering 25,778 units in 2025, up 18% year‑over‑year.
Consolidated revenue rose 18% to MAD 5.911 billion, while operating profit jumped 98% to MAD 273 million.
The broader Moroccan new‑vehicle market expanded to 235,372 units, a 33.4% rise, driven by short‑term rentals and the entry of new Chinese brands.
Vehicle sales for the Group reached 22,612 units by year‑end, a 20% increase, reflecting stronger brand performance and a wider model portfolio, including hybrid and plug‑in models.
Key growth engines continued to perform: Autocaz, the used‑car division, sold 1,879 units, up 6%, cementing its leadership in the segment, aided by digital channels. Auto Hall Credit grew production by 58% to MAD 2,148 million, benefiting from new partnerships and tighter risk pricing. The captive insurance unit posted net premiums of MAD 28 million with a 52% penetration rate.
Improved product mix and operational efficiency lifted operating profitability, with the operating result climbing 98% to MAD 273 million. Net profit surged to MAD 100 million from just MAD 17 million a year earlier, after stripping out a one‑off property gain.
On the social front, revenue reached MAD 4.415 billion (+22%), and pre‑tax profit stood at MAD 169 million, reflecting solid operational performance without the 2024 one‑off gain.
The Board proposes a dividend of MAD 2 per share.
Looking ahead, Auto Hall plans to deepen its product range, expand its growth levers, and continue improving operational efficiency to sustain profitability.