Stocks Market
Risma Delivers 29% Revenue Boost in 2025: Luxury Growth and Strategic Acquisitions Power Q4 Surge
Risma posted a 29% increase in total revenue for 2025, underscoring a record year driven by soaring occupancy rates, higher average room rates, and strategic asset acquisitions. The hotel group’s performance was strongest in Marrakech and Agadir, especially in its luxury portfolio, after major renovation projects at Sofitel Marrakech and Sofitel Agadir (Sofitel Thalassa Sea & Spa). Excluding the newly integrated Radisson Blu Marrakech and Carre Eden complex (CMG), Q4 2025 revenue still climbed 21% year‑over‑year. The company’s capital raised €500 million in early 2026 helped trim net debt to roughly €1.5 billion, improving leverage ratios. Upcoming full‑year results and guidance are set for release the week of March 16, promising continued growth.
Listen to this article
Unlock audio versions of premium articles and more with a Pro subscription.
Marrakech, February 26, 2026
Risma Records 29% Revenue Surge in 2025
The Moroccan hotel group Risma has posted a 29 % increase in total revenue for 2025, confirming a record‑breaking year driven by strong occupancy rates, higher average room prices, and a strategic expansion of its portfolio. The Q4 2025 performance was also impressive, with revenue up +21 % after excluding the newly integrated Radisson Blu Marrakech and the Carre Eden shopping centre (CMG).
Key Growth Drivers
- Luxury segment gains – Risma’s luxury hotels in Marrakech and Agadir led the growth, buoyed by renovations at Sofitel Marrakech and Sofitel Agadir (Sofitel Thalassa Sea & Spa).
- Improved occupancy and room rates – Average room prices rose noticeably across the network.
- Strategic acquisitions – The purchase of CMG for 524 million MAD and a prime land plot in Tangier for a future 5‑star hotel added a substantial lift to overall sales.
Investment Highlights
- Capital expenditures rose from 134 million MAD in 2024 to 936 million MAD in 2025.
- Renovation projects accounted for 237 million MAD in 2025, up from 109 million MAD the previous year.
- Two perimeter‑change investments were recorded: CMG acquisition (524 million MAD) and the Tangier land purchase.
Financial Snapshot
Net debt stood at 1 968 million MAD at 31 December 2025, up from 1 086 million MAD a year earlier, reflecting the large perimeter‑change outlays. The €500 million capital raise at the start of 2026 reduced net debt to roughly 1 500 million MAD.
- Leverage ratio (post‑capital raise): 39 %
- Net‑debt/EBITDA ratio: 2.5
Outlook
Full financial statements for 2025 will be published the week of 16 March, accompanied by a guidance package for 2026 that expects another year of solid growth.