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LabelVie Posts Strong 2025 Earnings Surge and Raises Dividend Amid Aggressive Store Expansion
LabelVie delivered a robust set of financial results for 2025, with sales in its large‑format retail division climbing 13.7% to 15.872 billion MAD and EBITDA jumping 10.3% to 1.557 billion MAD. The group opened 141 new outlets, boosted its dividend to 120 MAD per share, and kept net‑debt levels under control while outlining an ambitious growth path toward a 28 billion MAD turnover by 2028.
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2025 Financial Highlights
LabelVie announced a solid set of financial and commercial results for the fiscal year 2025. Total sales in the large‑scale retail segment grew 13.7% year‑on‑year, reaching 15.872 billion MAD. The same‑store sales increase was 3.5%, driven by a more favourable macro‑economic environment and higher foot‑traffic.
Store Network Expansion
The group accelerated its footprint, opening 141 new stores in 2025 versus 91 in the previous year, backed by an investment of 1.206 billion MAD.
- 128 Supeco stores, including 42 in the Rabat‑Salé‑Kénitra region
- 3 Carrefour hypermarkets in Casablanca
- 4 Atacadao outlets in three new cities
- 3 Carrefour Market locations
- 3 Carrefour Express locations
Profitability
EBITDA climbed 10.3% to 1.557 billion MAD, representing 9.5 % of sales. The financial result remained stable at 43 million MAD, reflecting disciplined cost‑of‑funding management. Net profit rose 6.2% to 594 million MAD.
Dividend Proposal
The Board will propose a dividend of 120 MAD per share, an 8.5% increase over 2024, corresponding to a 58.5% payout ratio.
Investment and Debt
Capital expenditures hit 1.206 billion MAD in 2025, mainly to fund the rapid store roll‑out. Net debt stood at 4.606 billion MAD at year‑end, up 633 million MAD, with a net‑debt‑to‑equity ratio of 54.8% (vs. 53.1% in 2024). In July 2025 the company successfully issued a 1.5 billion MAD bond, extending debt maturity and reducing financing costs.
2026 Outlook
LabelVie will continue to execute its 2024‑2028 strategic plan, focusing on the five retail formats and targeting 28 billion MAD in revenue by 2028 while maintaining an EBITDA margin of around 9.3%.