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Oulmès Posts 11.7% Revenue Rise to September 2025, Powered by CAF Deal and Strategic Investments
Les Eaux Minérales d’Oulmès (LEMO) announced a 11.7 % jump in total revenue for the first nine months of 2025, reaching MAD 2.491 billion. The growth was driven by a solid commercial strategy, a new partnership that makes Sidi Ali the official water of the 2025 African Nations Cup, and continued investment in production capacity and sustainability initiatives. Net debt fell 1.9 % year‑on‑year, reflecting disciplined financial management. The company also earned its second consecutive Arabia CSR Awards 2025 top prize and secured several ESG certifications, including ISO 17025 for its Tarmilate laboratory, underscoring its commitment to quality, governance and regional responsibility.
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Key Highlights for Q3 2025
Revenue surge: LEMO reported MAD 1,002.9 million in sales for the third quarter, a 10.3 % increase YoY. Over the first nine months, total revenue climbed to MAD 2,491.0 million, up 11.7 %.
Market share gains: All brands saw improved market positions, driven especially by the rapid rise of the Vitalya range – Vitalya Boost and Vitalya Alkaline – Morocco’s first functional waters.
Strategic partnership: A new agreement with the Confederation of African Football (CAF) designates Sidi Ali as the official water of the 2025 African Nations Cup, reinforcing Oulmès’ role in promoting African sport.
Investment momentum: Capital expenditures reached MAD 168.4 million in Q3, bringing total spending to MAD 431.0 million by September. The outlay supports the acquisition of new production equipment under the company’s development plan.
Debt management: Net debt stood at MAD 1,500.0 million, down 1.9 % year‑over‑year, highlighting disciplined financing while funding growth projects.
Sustainability & Recognitions
LEMO earned its second consecutive Arabia CSR Awards 2025 – First Prize and was awarded the “Engagé RSE – Niveau Exemplaire” label, Responsibility Europe certification, and the CGEM ESG label for excellence in ethics, governance, and territorial commitment.
The company also secured ISO 17025 accreditation for its Tarmilate laboratory from the Moroccan Accreditation Service (SEMAC), confirming its dedication to quality and long‑term performance.
Outlook
Looking ahead, Oulmès aims to accelerate its innovation pipeline, delivering new products that meet evolving consumer expectations while expanding its commercial footprint. Continuous optimization of industrial and logistics assets will support operational agility and sustain the company’s position as a responsible leader in the MENA bottled‑water market.