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Auto Hall Reports 20% Surge in New Vehicle Sales by End‑November 2025
Auto Hall’s board confirmed a 20 % jump in November’s new‑car sales, reaching 20,764 units, while Morocco’s overall new‑vehicle market grew 35.3 % to 208,018 units. The group is accelerating its shift toward hybrid and electric models, expanding its financial services and reinforcing its used‑car platform, Autocaz. The 2026 budget aims to deepen territorial coverage, keep cost discipline and boost profitability. These developments position Auto Hall as a leading player in the Moroccan automotive sector, with a clear strategy to meet evolving consumer preferences and strengthen its financial health.
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Auto Hall’s board of directors convened on 22 December 2025, chaired by Karim Ghellab, to assess the group’s performance and approve the 2026 budget.
By the end of November 2025, Morocco’s total new‑vehicle market (passenger cars and light commercial vehicles) surged 35.3 % year‑on‑year to 208,018 units, buoyed by strong short‑term rental and B2B demand, the entry of new Asian brands and an expanded range of hybrid and electric models.
In response, Auto Hall broadened its portfolio with additional electrified models, selling 20,764 new vehicles in November – a 20 % increase compared with the same month last year.
Strategic initiatives
- Auto Hall’s expansion: Ongoing rollout of hybrid and electric offerings across its dealer network.
- Autocaz: Reinforcing its leadership position in the structured used‑car market.
- Financial services: Continued growth in credit and insurance. Auto Hall Crédit recorded the second‑best production growth in the market, while Automobility Services introduced comprehensive insurance packages to streamline the customer journey.
Outlook & 2026 budget
The 2026 plan focuses on sustaining commercial performance by leveraging a stronger territorial footprint and further product diversification, driven by new model introductions. Ongoing cost‑optimization and tighter synergies among subsidiaries are expected to boost profitability and reinforce the group’s balance sheet.