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Lesieur Cristal FY2025: 66% Drop in Net Profit Amid Price Pressures
Lesieur Cristal's 2025 financial results reveal a sharp 66% decline in net profit to 8 MDh, hit by intense price pressure despite a 7% rise in sales volumes. The company maintained its commitment to consumer purchasing power while advancing product innovation, including the launch of the Huilor blend, and strengthening export operations. EBITDA stood at 287 MDh, with operational results at 99 MDh. The company also advanced its decarbonization strategy with new solar and biomass energy installations.
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In 2025, Lesieur Cristal faced a challenging business environment marked by intense price competition and ongoing efforts to protect consumer purchasing power. Despite these pressures, the company achieved a 7% increase in sales volumes, particularly in table oil products.
Product Innovation and Market Strategy
The company continued to innovate, launching the Huilor blend—a combination of sunflower and extra-virgin olive oils—to meet growing consumer demand for healthy and balanced diets. The personal hygiene segment also saw strong performance, driven by new product launches in the Taous soap line with expanded fragrance options.
Export Growth and Operational Efficiency
Lesieur Cristal expanded its export operations through a new strategy focused on closer customer relationships, broader product offerings, and enhanced market monitoring. This contributed to a more diversified revenue stream despite a 1% decline in total annual revenue to 5,378 MDh, which was offset by volume growth.
Financial Performance
The company reported an EBITDA of 287 MDh and an operating profit of 99 MDh. Net profit attributable to the group fell by 66% to 8 MDh, reflecting the impact of price pressure and competitive dynamics. The company continued its cost optimization program through targeted investments, improved industrial yields, and controlled sourcing policies.
Sustainability and Energy Transition
As part of its 2020-2030 roadmap, Lesieur Cristal commissioned a 2 MWc photovoltaic solar power plant at its Ain Harrouda site in partnership with Nareva Services and acquired a second biomass boiler. These initiatives support the company's decarbonization goals and long-term sustainability strategy.
Strategic Outlook
Looking ahead, Lesieur Cristal plans to strengthen its competitiveness, support product innovation, and consolidate its commercial positions. The company remains committed to the national Generation Green 2020-2030 strategy, focusing on oilseed and olive sectors with favorable agricultural prospects. It also plans to review its international strategy to optimize its African presence, including recapitalizing its Tunisian subsidiary. Export development is expected to be a major growth driver in the coming years.
Dividends
The Board of Directors will propose to the next Ordinary General Meeting not to distribute a dividend for the year 2025.