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RISMA and Accor Forge New Lease Framework to Revolutionize Hotel Management
RISMA, a Casablanca Stock Exchange-listed company, has signed a transformative lease agreement with Accor to shift 21 hotels (excluding Sofitel Agadir Thalassa) from management contracts to a franchise model. This restructuring will allow RISMA to directly manage operations while leveraging Accor's brand and distribution networks. The move aims to reduce management fees, boosting EBITDA and net profits.
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RISMA and Accor Finalize Strategic Lease Framework
On April 2, 2026, RISMA announced a landmark agreement with Accor to transition 21 hotels (excluding Sofitel Agadir Thalassa) from management contracts to a franchise model, effective immediately. This shift marks a pivotal change in RISMA's operational strategy since its inception as a hotel owner.
- Key Terms: RISMA will retain Accor's brand and distribution systems while assuming direct management.
- Financial Impact: Eliminating management fees will increase EBITDA and net profits.