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CFG Bank Upgrades Risma to Buy with a 30.7% Upside Target
CFG Research has raised its rating on Risma to “Buy” and set a new price target of MAD 404, suggesting a 30.7 % upside from the current reference price of MAD 309. The analyst team points to two strategic moves – a shift from a management contract to a franchise agreement with Accor for 21 hotels...

Risma changes gear with Accor and kicks off 2026 on a strong footing
Risma is converting 21 Accor‑branded hotels to a franchise model after a record 2025, aiming to boost profitability and operational control. The shift...

Risma Hits 20% YoY Revenue Growth in Q1 2026, Powered by Hotel Occupancy and Strategic Capital Raise
In its latest earnings release, Risma reported a 20 % YoY rise in revenue for Q1 2026, driven mainly by higher hotel occupancy and a successful 500 MD...

RISMA and Accor Forge New Lease Framework to Revolutionize Hotel Management
RISMA, a Casablanca Stock Exchange-listed company, has signed a transformative lease agreement with Accor to shift 21 hotels (excluding Sofitel Agadir...

Accor & Risma Strategic Shift: Franchise Model Accelerates Morocco Tourism Growth by 2030
Accor and Risma are redefining their partnership with a strategic pivot to a franchise model, aiming to accelerate tourism development in Morocco a...