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boursenews.ma•Apr 3, 2026
RISMA and Accor Forge New Lease Framework to Revolutionize Hotel Management
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2 results for “Franchise Model”
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•April 3rd, 2026Accor & Risma Strategic Shift: Franchise Model Accelerates Morocco Tourism Growth by 2030
Accor and Risma are redefining their partnership with a strategic pivot to a franchise model, aiming to accelerate tourism development in Morocco ahead of 2030. This shift involves Risma taking over operational management while Accor focuses on brand deployment and destination strategies. Key pro...
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